When you need a new product or service, where do you start? Most people would say online because the internet gives you instant access to an abundance of information. With today’s consumer preferences leaning heavily towards online shopping, maintaining a powerful online presence is instrumental for attracting and converting new leads. While it’s not always easy to stand out in an over-saturated crowd, taking simple steps to increase your domain authority score and SEO ranking can increase your online presence and keep your self-storage business a click ahead of the competition in your marketplace.

Why Domain Authority is Important

While the importance of maintaining an online presence is no secret, not everyone knows how to successfully use their online presence to increase leads and make more money. One fool-proof way to increase your website’s visibility, making it easier for consumers to find, is through its domain authority score, a score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Since most self-storage customers use search engines like Google when looking for a self-storage facility, maintaining a high domain authority score can significantly impact the organic traffic you get to your website and, ultimately, the success of your business.

Factors that Influence Domain Authority:

Number of facilities
Quality of links
Relevance of content
Technical SEO
Websites and popularity

The better your domain authority score, the greater visibility your self-storage facility has online. When your website is easier to find, you can stay ahead of the competition, generate higher traffic, and convert more leads into rentals.

The Power of SEO Ranking

Search Engine Optimization (SEO) is an instrumental component to your self-storage marketing. Every self-storage owner and operator wants their online content to rank higher than their competition, and that’s achieved through implementing SEO best practices. These are a set of practices designed to improve the appearance, positioning, and usefulness of multiple types of content in organic search results.

There are many best practices that influence SEO ranking, such as the quality of your content, backlinks from reputable and authoritative sources, website security, and user-friendly experience. Implementing keywords throughout your online content can also have a huge impact on your ranking. The keywords you choose should define what your content is all about and mimic search queries to help consumers find your content.

Showcasing expertise, authority, and trustworthiness throughout your online content with SEO best practices will help it rank higher, which means it’s more likely to be found and chosen by the public. After all, your online content isn’t beneficial if consumers can’t find it. With a higher SEO ranking, you can generate higher website traffic, increase leads, and convert more leads into rentals.

Increasing Domain Authority and SEO Ranking with Storelocal® Storage

The Storelocal Storage program can help you grow your business in numerous ways, but leveraging strength in numbers plays a vital role. Did you know roughly 70% of self-storage facilities are owned by independents? By teaming together with over 1,300 independent self-storage operators, voluntarily branding your store, and joining Storelocal.com, you can take advantage of a well-established, extensive network that already has significantly high domain authority. Use the power of more to make your location better than it could be by itself.

To top it off, we have a dedicated team of professionals who handle the SEO marketing for you when you become a Storelocal Storage member. No more wasting time trying to figure it out yourself or hiring expensive third parties. Gain the advantage of using our new and existing resources to grow your business while staying completely independent when you join Storelocal Storage.

LEARN MORE ABOUT GAINING THE AUTHORITY AND RECOGNITION OF A NATIONAL BRAND, WHILE REMAINING AND INDEPENDENT OPERATOR!