While your grandparents' old flip phone might be great for limiting a distracting doom scroll, most people use smartphones. So, if you want your self-storage website to get the most views, it's essential to have a website optimized for mobile users.

We'll explain why you need to give tenants the best mobile experience on your website and the easiest way to get a site that looks professional and is easy to navigate on a smartphone.

The Rise of Mobile Usage in Self-Storage

According to the numbers, roughly 96% of phone users in the US use smartphones – that's over 310 million users! People are taking their phones everywhere and using them to simplify their lives. Whether ordering dinner or buying a concert ticket, smartphones are essential devices. They're so convenient that more people use them over desktop computers.

Therefore, it's no surprise that self-storage customers expect a seamless mobile experience, with the ability to search, book, and manage storage units on their devices. Without a mobile-optimized website, you're likely missing out on revenue opportunities as potential tenants move on to competitors who offer a better online experience.

Benefits of Mobile Optimization for Self-Storage Facilities

Have you ever left a website frustrated because it didn't load properly on your smartphone? You're not alone. In today's fast-paced world, online searchers will move on to the competition if your website isn't optimized to display on their phones. Consider the benefits of mobile optimization:

Improved User Experience: A mobile-optimized website enhances the user experience by providing easy navigation, quick load times, and intuitive design. When tenants can effortlessly navigate your site and find the information they need, they will likely stay engaged and complete the rental process.
Higher Conversion Rates: There's a strong correlation between mobile optimization and increased conversion rates. Users are far more likely to complete bookings and payments on mobile-friendly websites, directly impacting your bottom line.
Search Engine Optimization (SEO): Mobile optimization is critical for SEO rankings. Search engines like Google prioritize mobile-friendly websites, making it easier for potential customers to find your facility online. A higher ranking means more visibility and, ultimately, more business. If your site isn't optimized for mobile, you're also losing ground in the search engine rankings.

Features of a Mobile-Optimized Self-Storage Website

A site's mobile-friendliness is based on specific features that enhance the customer experience. You'll need to consider image sizes, page layouts, text scale, and page load times, among other attributes. Main website features need to include:

Responsive Design: A responsive design that adapts to different screen sizes is crucial. A smaller screen on a mobile phone can make a desktop-specific page challenging to read. Whether a user is on a smartphone, tablet, or desktop, your site should look and function seamlessly across all devices.
Touch-Friendly Interfaces: Mobile optimization should include touch-friendly buttons and forms. These make it easy for users to navigate your site, fill out forms, and make payments on their smartphones and tablets.
Web Pages That Load Quickly: Quick load times are needed to keep users engaged and reduce bounce rates. A slow-loading site can frustrate potential customers, leading them to abandon their search and look elsewhere.

Using A Mobile-First Strategy

To stay competitive in the self-storage industry, having a mobile-optimized website is no longer optional—it's a necessity. With the Mariposa online rental platform from Tenant Inc., you can have a fast, smooth, and engaging mobile website that meets all your tenants' needs. With Mariposa, tenants can rent, pay, and manage their storage units from their smartphones anytime, anywhere.

If you want to incorporate a mobile-first website into your marketing strategy, explore our Mariposa solution with a free demo and learn how our platform helps attract and convert more tenants. We'll show you all the features that convert mobile visitors into happy tenants and keep your facility ahead of the competition.

See how we helped Claremont Company gain 10% more online rentals, after hours. Read the case study today!