Thriving while remaining an independent operator in the ever-evolving self-storage industry can be challenging. Luckily, innovative software solutions, expert marketing services, and a great community can make it easier. If we could give any advice, we would use the tools outlined below to create a customized solution that works best for you, your facility, and its operations. With the right ecosystem in place, you’ll have happier customers, happier employees, and more money for your business.

Storage Facility Automation Tools That Will Make You More Efficient

Intuitive Property Management Software

There are so many property management software (PMS) systems out there but the key is to find one that actually works for you. With the right system in place, you can automate your self-storage operations, save time for you and your managers, and make more money.

Consider a cloud-based PMS that completely understands the needs of independent self-storage operators and allows you to control every aspect of your business, whether you’re managing remotely or on-site. It should be filled to the brim with automation features that enable you to do the basics, like moving tenants in and communicating with customers, and so much more. Look for things like automated reporting and automated delinquency processes, tailored and always compliant to the state you operate in. When you find the right PMS, you’ll have everything you need to automate your operators to run a more efficient business. Click here for more tips on choosing the right PMS for your self-storage business. 

Fast, User-Friendly Storage Rental Website 

It’s important that your self-storage website keeps rentals flowing in, and that involves attracting, converting, and retaining tenants. Your website needs to be fast, easy to use, and all-inclusive. Tenants should be able to complete the entire rental process online, from start to finish, including key steps like identity verification. After all, you don’t want to lose business because something won’t load or is too hard to find.

With tools like Mariposa, you can have access to multiple modern templates that will help you achieve the exact look and feel you’re going for, without having to construct an entire website yourself.

Digital Marketing Services

With the help of digital marketing professionals dedicated to self-storage marketing, you can generate more leads and increase online rentals while staying competitive in the ever-evolving self-storage industry. They can help you grow occupancy by evaluating competitive and benchmark data, installing reliable tracking, and offering best-in-class, industry-specific strategies and analytics. Consider implementing SEO services, PPC management, and analytics and reporting to your self-storage marketing.

Want to see how A-1 Self Storage used tailored SEO and PPC campaigns to substantially grow their organic traffic and brand awareness, resulting in sky-high occupancy rates? Read the case study here. 

Membership Community

By joining a membership of more than 1,300 independent operators, you can leverage strength in numbers and increase your competitive advantage in the marketplace. A Storelocal membership helps you maintain individual ownership while competing with the REITs. You’ll gain buying power, have access to better networking and events, and so much more.

Brand and Domain Authority

The best of both worlds is when you can maintain individual ownership while gaining the benefits of a national brand. Storelocal Storage is a unique business model, specifically designed by self-storage operators for self-storage operators. This allows owners to leverage strength in numbers and gain brand authority, competing with much larger REITs while remaining independent.

Flight Path Analytics

FlightPath Analytics was strategically designed to upgrade your Google Analytics 4 (GA4) account, based on the need for storage operators with more than one facility. With the implementation of the Google Looker Studio dashboard, you can pull data from GA4 and allow customers to sort the dashboard by all facilities, some facilities, or one facility, by region, at the click of a button.

Data Warehouse and Business Intelligence

With a data warehouse built specifically for independent self-storage operators, you can take complete control and ownership of your facility data to drive smarter business decisions and greater success. Not only is the data warehouse a comprehensive platform to store your operational data, but it will organize that data through hundreds of filters, display comprehensive charts about all of your facilities, and give you immediate access to actionable insights. This tool will help you make more informed business decisions based on accurate data which you can use to drive revenue.

ALL THE TOOLS, IN ONE PLATFORM

By implementing the suite of purpose-built tools outlined above, you can create a customized solution that optimizes your self-storage business and helps you work less, not more. Tenant Inc., is proud to offer a complete ecosystem, from the fastest websites in the industry to property management software that makes running your business easier. By having all the tools in one place, you'll have a solution to effectively run and expand your self storage business. This setup ensures that you're well equipped to succeed without the hassle of piecing together solutions from providers.

Take control of your facility’s profitability today—because who doesn’t want more money and less stress? 

 Ready to see it in action?